Step Into Kabuki

Step Into Kabuki is a tour branding project I created as a volunteer designer for MOST Japan. The project promotes a Ji-Kabuki experience tour in Mino City, Gifu Prefecture, for both Japanese and international visitors.

The main deliverable was a tri-fold brochure. To make the tour instantly recognizable, even for people unfamiliar with Kabuki, I created a bold cover illustration inspired by Kumadori makeup. The dynamic brushstrokes, bold colors, and traditional Japanese motifs convey the dramatic energy of Kabuki while keeping the design modern and approachable.

I also designed supporting materials, including booth graphics, banners, and business cards, to create a consistent visual identity for the tour.