ARISA Brand Identity

Logo & Promo Piece

ARISA Brand Identity is a self-branding project featuring a personal logo, business card, and promotional piece. Inspired by my experience traveling to over 20 countries and living in four countries, the concept explores the idea of “living across the ocean.”

The visual identity is influenced by jellyfish, which represent calmness, fluidity, and healing. I wanted to reflect my multicultural background while creating a relaxing impression for viewers. As the promotional piece, I created a transparent jellyfish key charm to express the delicate, floating quality of a jellyfish.

The business cards and packaging were created using Risograph printing, with layered shapes and textures that reflect the movement of water. Because this printing process naturally creates slight misalignments and unpredictable layering, I designed the visuals to embrace these variations. As a result, each card and package becomes a unique, one-of-a-kind piece.