ClearBay
ClearBay is a community hub that makes it easy to post volunteer calls and share environmental action events in one place. Users can publish a one-line invite with a photo and location, browse nearby opportunities, and save details to their calendar. Key audiences are coastal residents, visitors, student groups, event organizers, and partner organizations.
PROBLEMS:
Retention is weak; after joining once, the next steps and progress are unclear, so people drop off.
When traveling, sorting rules and drop-off points vary by city and item, making disposal unclear and stalls action.
GOALS:
ClearBay centralizes volunteer calls and environmental events in one place, providing timely and reliable details. Anyone can post a one-line invite with a photo and location in seconds, find nearby opportunities, and save them to a calendar. Event cards clearly indicate when, where, and what to bring. Travelers see location-aware sorting guidance and nearby drop-off points, so disposal is easy. Simple next steps and light progress cues help people return and keep participating.
PERSONAS:
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Acumin Variable Concept
Rockwell
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