Wine Label: Luce d’Oro
This project focused on designing a wine label inspired by the themes of light, elegance, and celebration. The goal was to create a visual identity that felt modern yet timeless, using gold accents, embossed textures, and refined typography to express a sense of luxury and warmth. The design emphasized a balance between minimal form and detailed ornamentation, creating a bottle that could elevate special occasions and convey a soft, radiant sophistication.
CHALLENGE:
Created an elegant wine label featuring light-inspired forms and embossed texture instead of traditional vineyard imagery.
PERSONAS:
Target design-conscious individuals in their 20s to 40s buying wine for gifts, as well as upscale restaurants and event planners seeking refined options.
PRODUCT:
Created a celebratory Pinot Noir with a minimalist, luxurious label featuring gold accents and embossing.
SYSTEMS:
COLORS:
GRAPHIC:
TYPEFACE:
Questa Grande
P22 Zaner
