University Valet

For University Valet, I developed a brand identity that feels professional, clean, and approachable. The visual direction focuses on hospitality, efficiency, and trust while remaining flexible across applications such as uniforms, parking signs, and other brand materials. Since the logo would often be viewed from a distance, I created a bold “UV” monogram that is simple, recognizable, and scalable. Serif letterforms connect the brand to an academic environment, while the green, black, and white color palette creates contrast, visibility, and a distinct presence. The five-point star represents the company’s core values, while the extended star and logo-based patterns create a cohesive visual system across the brand.