YUTAKA: ONIGIRI
Onigiri has long been a staple of Japanese cuisine, offering a simple and healthy meal for people with busy lives. Most onigiri today are packaged in plastic, which is convenient but unsustainable. YUTAKA reimagines this with an eco-friendly box that opens from the side, keeping the ease of use while reducing waste. With a pop and friendly design, YUTAKA bridges the gap between Japanese tradition and modern lifestyles through health, sustainability, and comfort.
CHALLENGE:
The challenge is to turn a simple, traditional food into a modern and eco-friendly experience that fits today’s fast-paced lifestyle.
PERSONAS:
Rika is a 32-year-old nurse and mother of two in Osaka. Balancing work and family, she values food that is quick, safe, and nourishing.
PRODUCT:
Onigiri: Japanese rice ball
LOGO:
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TYPEFACES:
Sicたいぷ
American Typewriter
